Brookfield Zoo, a renowned zoological park located in Chicago, has been producing captivating commercials to promote its diverse exhibits and activities. These commercials, created in collaboration with Richter Studios, aim to inspire conservation leadership by connecting people to the wonders of wildlife and nature.
Types of Brookfield Zoo Commercials
Brookfield Zoo has showcased its offerings through various types of commercials, each designed to highlight specific exhibits and experiences.
Summer Insect Exhibit Commercial
This commercial focuses on the zoo’s summer insect exhibit, inviting visitors to explore the fascinating world of insects and learn about their importance in the ecosystem.
Family Campout Commercial
Aired in 2010, this 30-second commercial spot features a family enjoying a campout experience at the zoo, emphasizing the fun and educational aspects of the zoo’s activities.
Purpose of Brookfield Zoo Commercials
The Brookfield Zoo commercials serve multiple purposes, all centered around enhancing visitor engagement and promoting the zoo’s conservation mission.
Promoting Exhibits and Events
The commercials aim to raise awareness about the zoo’s diverse exhibits and events, such as the summer insect exhibit, encouraging visitors to explore and experience these offerings.
Increasing Visitor Engagement
By showcasing the zoo’s wide range of activities and attractions, the commercials strive to inspire people to visit the zoo and engage with the wildlife and natural wonders it has to offer.
Supporting Conservation Efforts
The commercials contribute to raising awareness about the importance of conservation, aligning with the zoo’s mission to inspire conservation leadership.
Additional Details
Brookfield Zoo’s commitment to excellence is reflected in its accreditation by the Association of Zoos and Aquariums (AZA), a prestigious organization that ensures the highest standards of animal care and visitor experience.
The zoo’s official YouTube channel serves as a platform to share its commercials and other promotional content, allowing viewers to explore the zoo’s offerings from the comfort of their homes.
Furthermore, the zoo’s advertising efforts are tracked by iSpot.tv, a leading platform that provides insights into nationally aired TV ad campaigns, offering valuable data and analysis on Brookfield Zoo’s marketing strategies.